 |
If Beatrice Blue is Such a Good Customer How Come You Couldn't Pick Her out of a Police Lineup?
The causes and costs of customer defection
|
 |
Are you Giving Away Margin for No Good Reason?
How Retailers Blow It with conven- tional Loyalty Cards, Coupon and Promotions
|
 |
How to Alienate, Frustrate and Scare your Customers with Ill-Timed communication
A Guide to Earning and Growing Customer Loyalty
|